Wentworth Wooden Puzzles Case Study 

Wentworth Wooden Puzzles Epsilon Abacus case study

Hi ,

Traditionally basing its segmentation strategy around Recency, Frequency and Monetary Value, Wentwood Wooden Puzzles wanted to adopt a more sophisticated approach.

This case study explores how by appending transactional-information to its database it could mail deeper into its customer file and develop a more effective strategy around its enquires and lapsed buyers. 

Fill in the form and download your free copy today.



Download the Wentworth case study now