Wentworth Wooden Puzzles Case Study 

Wentworth Wooden Puzzles Epsilon Abacus case study

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Traditionally basing its segmentation strategy around Recency, Frequency and Monetary Value, Wentwood Wooden Puzzles wanted to adopt a more sophisticated approach.

This case study explores how by appending transactional-information to its database it could mail deeper into its customer file and develop a more effective strategy around its enquires and lapsed buyers. 


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