Research into the impact of statement wording on a consumer's willingness to share data

Statement wording research from Epsilon Abacus

To provide pointers around crafting effective data collection statements, we commissioned independent research into this area. Its aim was to gauge consumer reactions to a range of third party data collection statements and the impact of different editorial styles.

It found afriendly, informative opt-out data collection statements were the most effective in positively impacting people’s willingness to allow their data to be shared with third parties.

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