Data Protection Legislation

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The Benefits of Allowing Your Data to Be Shared

We aim to educate consumers on the value they receive from allowing their data to be shared with third parties.  

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Guidance on GDPR for Alliance Members

This guide provides information on specific areas of GDPR which impact Abacus Alliance members.

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Handling Suppression Requests 

Valuable guidance for members on handling data suppression requests.

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Statement Wording Research

To provide pointers around crafting effective data collection statements, we commissioned independent research into this area.


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Data Collection via the Telephone for GDPR

Guidance on preparing your contact centre team for the forthcoming GDPR changes, including sample scripts

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Abacus Alliance Data Supply Guide 2018

This guide is designed to provide the necessary information for you to deliver data to the Abacus Alliance.

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Infographic: Statement Wording Research

This infographic explores the impact of statement wording on consumers willingness to share data.