Masterclass Presentation: Driving Online Sales through a New Channel - June 2017

Epsilon Abacus home shopping trends 2015

The Masterclass was designed for e-commerce businesses looking to drive the next stage of their growth.

It explored how an effective printed catalogue channel can support your online activity, grow sales and build your brand.

It covered

  • The role of the catalogue in building businesses
  • Understanding the right success metrics
  • How digital businesses are integrating a catalogue to drive growth
  • How design impacts costs
  • How return on investment stacks up vs. digital channels

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