Resources

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The 2017 Home Shopping Trends Report

A unique insight into the performance of six merchandising categories; month-by-month comparisons for 2016 vs 2015.


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GDPR

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Data Collection via the Telephone for GDPR

Guidance on preparing your contact centre team for the forthcoming GDPR changes, including sample scripts

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Guidance on GDPR for Alliance Members

This guide provides information relating to specific areas of the GDPR as they impact Abacus Alliance members.

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The Benefits of Allowing Your Data to Be Shared

We aim to educate consumers on the value they receive from allowing their data to be shared with third parties.  

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Statement Wording Research

To provide pointers around crafting effective data collection statements, we commissioned independent research into this area.


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Infographic: Statement Wording Research

This infographic explores the impact of statement wording on consumers willingness to share data.
 

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Data Supply Guide for Alliance Members

This guide is designed to provide the necessary information for you to deliver data to the Abacus Alliance

 

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Guides & Reports

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2017 Home Shopping Trends Report

A unique insight into the performance of six merchandising categories; month-by-month comparisons for 2016 vs 2015.

 
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2016 Home Shopping
Trends Report

The Home Shopping Trends Report reviews consumer spending patterns across the home shopping sector in 2015. 

 
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2015 Annual
Trends Report

The Annual Trends report reviews consumer spending patterns across the home shopping sector in 2014.
 

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Home Shopping Market Intelligence Report

A comprehensive view of consumer spending patterns across the multi-channel retail sector in 2015 compared to prior year.

 
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Welcome to
Abacus Alliance

Here is our Welcome to Abacus Alliance brochure. This brochure details the benefits of joining Epsilon Abacus’ Abacus Alliance. 

 
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Case Studies

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This Works

How natural beauty brand This Works used direct mail to attract more valuable customers and tell its brand story more effectively.

 

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Biscuiteers

Biscuiteers worked with Epsilon Abacus to integrate direct mail and a new channel to market to drive online growth.


 

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SPOKE

SPOKE clothing needed to expand their ability to reach new customers to continue to generate growth and discover new customers.

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Wentworth Puzzles

Wentworth Puzzles asked us to enhance
 its database by appending transaction-derived information from the Abacus Alliance.
 

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House of Bath

House of Bath used the Abacus transactional database to find customer spending activity with other interior companies.

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Damart

Damart partnered with Epsilon Abacus to support customer acquisition, retention and
reactivation campaigns.
 

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Myakka

Myakka partnered with Epsilon Abacus to drive customer acquisition campaigns to grow the business.
 

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Events

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Ben Collier to present at COUSIN GDPR event  

Ben will present on the importance of the printed catalogue in eCommerce.

 

 
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Ben Collier Presents at Oct. Screen Pages Event

Ben will present on the importance of the printed catalogue in eCommerce.

 

 
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Oct 17 - Reactivation Presentation 

Presentation from Michele Masnaghetti & Sasha Knight

 

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Oct 17 - Introduction Presentation 

Given by Lara Bonney and Dylan Jenkins

 

 

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Oct 17 - Magento Presentation 

Presentation from David Wise

 

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Oct 17 - Screen Pages Presentation 

Presentation from Sarah Willcocks

 

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Oct 17 - GDPR Presentation 

Presentation from Lara Bonney

 

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Oct 17 - Email research Presentation 

Presentation from Anna Wilson

 

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Oct 17 - Conversant Presentation 

Presentation from Andy Corlett

 

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Oct 17 - Pennies Presentation 

Presentation from Paul Seaman

 

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Insights - 5th October 2017

The day brings together a host of experts to share their insights and ideas to help you in your business.
 

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Masterclass Slides: Driving Online Sales

Slides from our June 22nd 2017 Masterclass, exploring why catalogues are important channels.

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Masterclass - 22 June: Catalogues

If online growth is plateauing but you’re serious about driving more sales, a catalogue is a must.

 
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Epsilon to Present Sheerluxe Conference

Epsilon Abacus is a sponsor at the Sheeluxe B2B Conference taking place in London on the 7th-8th June.

 
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Insights - 30th March 2017

this informative workshop covers the fundamentals of developing an effective data-driven catalogue marketing strategy.

 
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Insights - 6th October 2016

Understanding the customer’s path
to purchase is vital in today’s multichannel world.

 
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Masterclass - 2nd Feb: Catalogues

If online growth is plateauing but you’re serious about driving more sales, a catalogue is a must.

 
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Epsilon Abacus is Main Sponsor at IOF Insight 

The event takes place 7th November at the Cavendish Conference Centre in the heart of Central London.

 
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Abacus Academy Workshop 

“The Road to Direct Mail Marketing” has been designed for companies who are either new to the Abacus Alliance or new to direct mail.
 

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Insights - 17th
March 2016

On Thursday 17th March 2016, we held our Spring Insights Event at 30 Euston Square, London.

 
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Sheerluxe - 8th-9th
June 2016

Lara Bonney spoke at and presented at the SheerLuxe Conference 2016. More about her presentation here.

 
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DataIQ Summit
2016

Doug Oldfield and Gemma Jones spoke at the Data IQ Summit on, their presentation titled Recruit, Retain, Realise. 

  
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Insights Highlights - March 2017

An overview of our event on 30th March

 

News

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Survey shows members business confidence

Our business confidence survey highlights members have a positive outlook when it comes to their businesses

 
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In the Press -
The Retailer

Lara Bonney discusses our Home Shopping
Trends Report findings in: Understanding the 2016 Home Shopping Landscape.
 

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Lara Bonney Named in DataIQ Most Influential

We are delighted that Lara Bonney is nominated for the 2017 DataIQ top 100 most influential people.
 

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In the Press - Database Marketing Magazine

Michele Masnaghetti, Strategic Services Director, contributes to the Predictive Analysis feature. 

 
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Stacey Hawes Named Data President

Epsilon is proud to announce that Stacey Hawes has been promoted. Her new position is President of Data. 

 
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Videos

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Ben Collier presents at the COUSIN GDPR event

Ben Collier presented as part of COUSIN's GDPR Cut Through the Confusion seminar on 9th October 2018

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Insights Oct 2017 – Highlight video

Conference overview video for Insights that took place on 5th October 2017

 
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Insights Oct 2017 – Trends Impacting Multi- Channel Retailers

Sarah Willcocks of Screen Pages highlights key trends multi-channel retailers must be considering.

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Insights Oct 2017 – Using digital & catalogue in tandem to drive sales

Andy Corlett from Conversant explains the new Abacus Activation offering that combines online and offline channels.

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Insights Oct 2017 – Building Positive Brand Engagement via Giving

Paul Seaman from the chartiy Pennies explains 'feel good giving' and how it builds engagement and motivation.

 
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Insights Oct 2017 – Improving the online experience to drive sales 

David Wise from Magento explains why getting the online experience right helps drive your online sales

 
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Insights Oct 2017 – Planning for the GDPR

Lara Bonney from Epsilon Abacus provides GDPR updates and research around how long to hold customer data.

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Insights Oct 2017 –Lapsed customers: get your targeting right

Epsilon Abacus explain the importance of focusing on your lapsed customers in the run up to the GDPR  

 
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Insights Oct 2017 – Panel discussion:

Panel includes senior personnel from Joe Browns, Boden, Bamboo Clothing and Wentworth Wooden Puzzles.

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Insights Oct 2017 – How companies are treating their new email sign-ups

Anna Wislon from Key Ascent reveals her findings and advice from her research into how businesses deal with new email sign-ups  

 
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Insights Oct 2017 – Introduction: the Abacus Alliance and members business confidence

Dylan Jenkins and Lara Bonney provide an overview of Epsilon Abacus and Alliance Data and results from our confidence survey

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Direct Marketing Recognised as an Interest in the GDPR

James Milligan from the DMA confirms postal mail is an interest in the forthcoming regulation.
 

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Posh Totty Design - Growing a Business via Catalogue

James Ginzler discusses the benefits of developing a new catalogue with Epsilon Abacus.

 
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Insights March 2017 – Lara Bonney Event Introduction

In this video, Lara Bonney sets the scene for all of our Insights events in March 2017.

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Insights March 2017 – Lara Bonney Event Highlights

Managing Director Lara Bonney discusses the highlights of our March 2017 Insights events.

 

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Insights March 2017 – Expanding into
the US

Stacey Hawes discusses what multi-channel retailers must consider when thinking about expanding into the US.

 
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Insights March 2017 – Consumer Permission Strategy

Nicky Watson explains the importance of making consumers central to your permission strategy.

 
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Insights March 2017 – Online Behavioural Data Improving Campaigns

Dylan Jenkins and Theo Perlman explain how online data is improving the performance of customer direct mail campaigns.
 

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Insights March 2017 – The Folio Society: Refocussing

Joanna Reynolds discusses how an old dog can learn new tricks in an ever-changing, multi-channel world.
 

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Insights March 2017 – Writing Permission Statements

Lara Bonney on the way a permission statement is written directly impacts on the  willingness to share data.
 

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Insights March 2017 – Home Shopping Trends Preview

Ben Collier provides a preview of the forthcoming Epsilon Abacus 2017 Annual Trends Report.

 
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Insights March 2017 – Cashmere Centre and Folio Society

Mark Wareing and Marco Gallone discuss how their companies have reactivated lapsed customers. 

 
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Insights March 2017 – Addressing GDPR Challenges

Christine Andrews offers her advice to businesses when approaching General Data Protection Regulation.

 
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Epsilon Insights - Presentation on Getting Ready for GDPR 

James Milligan discusses the upcoming GDPR regulations at Insights October 2016 and what companies need to do in preparation.
 

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Black Friday 2016 - Perspective of Multi-Channel Retailers

Four Abacus Alliance multi-channel retailers discuss the impact of Black Friday on their businesses.
 

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The Benefits of Consumers Allowing Their Data to be Shared

How people can benefit from more relevant direct mail offers by being willing to share their data.
 

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Infographics

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The Impact of Data Collection Statement Wording 

This infographic explores the impact of statement wording on consumers willingness to share data.
 

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Want to find out more?

Get in touch to discuss how we can help you grow your business.